Tell us the basics: Who are you, what's your company's name, and how long have you been at this company?
My name is Walter Logan and my company is The WellPet Group. I am a Georgia native with 34 years in the veterinary profession. My model of veterinary care is new to this area - a wellness program for dogs and cats. I chose the wellness approach to veterinary medicine because I had seen too much of the opposite - pet owners waiting until their animals were ill before coming in for care.
Describe your business? What do you do?
The WellPet Group is a members-only Wellness Center for animals, utilizing the most state-of-the-art veterinary equipment. We aim to keep your pet in optimum condition, ensuring that you will only need us for routine care. Almost all fees are included in your annual membership, allowing us to make the best health care decisions for your pet, based on need and not cost. We have also eliminated the anxiety of emergencies, since we will provide 24-hour emergency care.
How did you get into this business?
I grew up in a very rural area of Georgia and started milking cows at the age of 11. When a veterinarian came out to the farm, he was the first "professional" I had ever met. I knew from that day that I wanted to care for animals.
What's the market like for your business?
Very good but competitive. Most of my clients think of their cats and dogs as family members. They want the most personal and accessible relationship with their veterinarian as possible and that is what we strive to offer.
What's a lesson you've learned during the recession?
Even though the veterinary business is not recession-proof, people will go to great lengths to care for their pets, sometimes placing their pet's well-being ahead of their own. We want to be remembered by each client as providing the care and compassion that we would expect for our own four-legged companions.
Is there a secret to your personal success? Perhaps a piece of advice you've always remembered?
I like people and love getting to know my clients and their pets. I like to think of myself as an old time, country doctor with the very best technology available to today's veterinarians.
What's the part of your job you dread the most? :
End of life challenges for pets and their owners. The realization that quality of life cannot be maintained is very heart wrenching and is never easy.
What's the part of your job that excites you the most, the thing that makes you want to hurry to work? :
Each day is different. I have the pleasure of working with an exceptional clientele and their four-legged family members.
If you weren't in this career, what would you do for a living? :
That is something I have never considered. I believe I was destined to do this and I love what I do.